'Don Julio Se Quita El Sombrero'

Don Julio is a traditionally praised Tequila from Gdl, Jalisco.

Globally loved, and known as a party started by default.

Don Julio has different kinds of tequila, each designed to please everyones palate in a refined and delicious way. 

Aligned with the current campaign 'Me quito el sombrero' (Hats off) Don julio approached the restaurant community to create a dish that could be enjoyed with tequila. This 'kits' would embody an illustration based on the meaning of the dish.

The campaign has a focus on the people that work the land and provide our everyday ingredients, without them during COVID-19 we might have had an even harder time, so their resilience is noted by Don Julio and that's why 'we take our hats off' in admiration for them.

(Last Image is a B-side)

Digital Illustrations